Unit 29: Music Video Production: Task Three

Task Three: Pre-production

Music Track Choice: Chris Brown – Beautiful People

Writers: Chris Brown, Marco, Benassi, Alessandro Benassi, Jean Baptiste

Duration: The music video is 3.45 seconds.

Pace: Upbeat, Fast

Style: Dancehall, Electro House, EuroPop

Producers: Benny Banassi, Alle Benassi

Video includes such as Brandy, Tyga, Big Sean, Game, Ryan Leslie, Bow Wow, Pharrel Williams, Swizz Beatz, T-Pain, Estelle, Teyana Taylor, Omarion, Diddy, Kevin McCall, Nelly and timbland.

Meaning

· The meaning behind this video is that everyone is beautiful and equal in this world. The differences that people have are accepted and make them beautiful and unique. Within this music video, equality is being portrayed, i know this because there is a wide range of people included who are from different cultures and have their own individual talent. At the end of the music video, there is a sign on a wall that says 'beautiful people', this is there to remind people of the message that everyone is beautiful and that he has made his statement throughout the music video. Even though the music video takes a light hearted approach to spreading their message, it still reminds the viewers about what the overall focus is.

Imagery / Locations

Content

The music video includes:

· Chris Brown messing around and dancing, this was one theme continued throughout the music video with other individuals getting involved.

· Showing different celebrities signifying beauty from them. It provided a Range of people, not only celebrities; they were shown in clubs mainly. The contrast in status shows their equality and that all of them are beautiful.

· Random shots, i.e. the car scene (turning lights off and on), unexpected beauty is signified from the random acts and messing around

· It presents a message however you have to go beneath the layers of entertainment presented.

· Having a fun in clubs, people jumping up and down (DJ playing music loudly)

· Studio (Working environment) taken and presented to show entertainment and fun (Can be seen as a way of showing Chris Browns hard work in the production for the music)

· Use of instruments to show talents

· “Don’t let them bring you down” message on the wall showing meaning and it can show a sense in not giving up due to the musical talents presented before hand. Could also show reference to how Chris brown didn't give up. Use of talents make more relatable to Chris Brown.

· Night life is one aspect that is shown constantly within the music video

· Streets, scooters. Showing difference is also beautiful and fun and can be related to people’s daily lives.

· Lights to elaborate on the fun they are having. Use of yellow color with light makes the individuals stand out. Giving more resemblance to the meaning of how beautiful they are.

· Ends with a message – Your beautiful at the end behind Chris brown to break the constant fun and remind individuals of the overall message.

History & Record Label Information

The print screens below are showing the history about the record and single and what it charted within certain places etc.

The print screen above shows what number ‘Beautiful People,’ positioned within the charts all over the world. The table in the above shows the certifications and year-end charts.

The print screen above shows the radio and release history about ‘Beautiful People,’ and the country, date, version, format and label it was released with etc.

The print screen above shows that the single was remixed as it was popular and a lot of people enjoyed the song, so they remixed it.

Found Footage (Live Performance)

http://www.youtube.com/watch?v=BrBoUl2eV74

Elements of the original music video are adapted in the live performance including the following features:

· Use of bright colors maintained in Live Performance

· The dancing and entertainment used once again

· Dark atmosphere

· Colors of black and white used with neon lights

· Chris is wearing white with neon lights and backing dancers are wearing black with neon lights. This creates a contrast and allows Chris brown to stand out from the rest of the dancers.

· The neon lights change to different colors ranging from white, yellow, blue, orange and so on.

· Difference to the original music video is the main concentration is of Chris brown and two other dancers.

· Use of stairs to change and switch dancers with different types of neon lights on them.

· Clothing of backing dancers are the same colors showing equality which is one of the main concepts in the song that lead to the main message of being beautiful.

Our intial concept

Our overall concept

We then moved onto selecting our final choice which is Chris brown beautiful and brainstormed some ideas on what to include within our own music video production and these were some of the ideas we decided on:

Audience

We aimed a music video at children, teenagers and young adults. Our music video does not contain any footage that would affect children. Our aim is for our music video to give off a feel good mood. We wanted it to be full of people having fun and showing of their talents. We intended to show our audience that everyone is beautiful in their own individual way.

Teams Roles and Responsibilities

Zahra - Timeline Diary, Analyze Lyrics, Risk Assessment

Sonbul - Props, Costumes, Locations

Bahno - Shooting Script, Mood Board

Sahedul - Story-board, Word-board

I have adapted some of the tasks that have been completed by my production group.

Mood Board

My individual mood board

I decided to do my own version of a mood board for our music video production. My mood board focuses individuals having fun at something they love doing. I incorporated the word beautiful into my mood board as having fun and showing of your talent is a way of showing your own beauty.

Risk Assessment

Story board

Bahno is in the Ikea car park lift. She is pressing all the lift buttons so that they all light up. This is used

as a countdown to when the music video kicks in.

This footage was filmed on top floor of Odeon’s car park. We wanted to film a landscape shot of Coventry town centre.

We got someone to sit in an Ikea trolley with the camera. We pushed the trolley around and filmed a handheld shot. This shot shows individuals having fun.

This shot was filmed in Coventry town centre. We wanted to show that all living things are beautiful.

This shot was filmed in Coventry town centre. The young boy in the print screen runs from post to post showing that he is having fun.

We found some young boys in Coventry town centre doing some tricks on their scooters showing of their talents and having fun.

This shot was filmed in Coventry town centre. The show was filmed on a moving escalator. Our idea was to show a range of people doing their own thing. And that everyone is beautiful.

We found some Coventry University students doing tricks on their skateboards showing of their talent. They are also having fun while doing the tricks.

We found some more students from Coventry University showing of their tricks and talent on their skateboards.

We found a young boy from Sidney Stringer Academy who mined some of the lyrics from the song. He added emotion and his individual flare to the music video.

Locations

Sidney Stringer Academy

One of the areas we decided to record in was in School, this being that many individuals in school represented beauty and we wanted to show a wide range of individuals. Using our school was a great way to show different ethnic backgrounds and equality. In addition to this was a great method including the talents of individuals.

Coventry University

We decided to record in the Town, this including Coventry University as many students were going to be there. This allows more individuals to be included within our music video. We aimed the university as we wanted diversity in the people we gained this increasing the older and younger generation within our video.

Ikea

IKEA Car Park was selected to include the elements for everywhere I go; this shows a recording around the area in town to symbolize the area for the surroundings. We also recorded the lift, this including the inside of the elevator and the buttons to symbolize a countdown to the music video.

Production schedule for filming and editing

15^th January 2013	We all went to Coventry University to find students we could feature in our music video. However, most students were still on their Christmas holiday break. We went back to our school (Sidney Stringer Academy) and found some students that we could take photos off.
22^nd January 2013	We split up into pairs. Sahedul and I went around taking still pictures of students and teachers doing random poses in different locations. Bahno and Sonbul went back to Coventry University; they found students who would happily feature in our music video. The students mimed ‘beautiful people’.
29^th January 2013	I and Sonbul went around the school to find students and teachers who would say ‘beautiful people’. We also found a student who mimed some of the lyrics from the song. Sahedul and Bahno were not available.
5^th February 2013	As a group we filmed students outside playing and dancing in the snow. We also filmed Sonbul walking on the wall and steps.
12^th February 2012	We began to edit our music video.
26^th February 2013	Bahno and I found a student who mimed some of the lyrics from the song.
5^th March 2013	We found student who mimed some of the lyrics from the song. We provided a black back drop for the student to stand in front of.
12^th March 2013	As a group we sat together and continued editing our music video.
16^th March 2013	Bahno and Sonbul went out around Coventry town centre and filmed random shots of people doing tricks near Coventry University, Lady Herbert’s garden and Ikea. They also went on to the top floor of Odeon cinema and took a landscape shot of the town centre.
19^th March 2013	As a group we sat together and continued editing our music video.
26^th March 2013	Our music video was complete and we handed it in to our teacher. The music video was played in front of our media class, so that we could get constructive criticism and find out if they enjoyed watching it.

Equipment

We didn’t need much equipment for our music video. All we needed was a camera and a tripod. The concept of our music video was to use random shots and for it to flow naturally.

Word board

Analysis of lyrics ‘Chris Brown – Beautiful People’

"Beautiful People"
(with Benny Benassi)

Everywhere Chris Brown goes he sees beautiful people. He sees everyone as equal and is beautiful in their own way.

It’s never too late to follow your dreams. You can start today.

Everywhere, everywhere
Everywhere I go
Everywhere that I’ve been
The only thing I see is
Is beautiful people
Beautiful people
Beautiful people
Beautiful people

You’re beautiful don’t you know

(Everyone is beautiful; however, they may not know it. He is reminding people that they are beautiful.)

Don’t you know don’t you know
Beautiful don’t you know know know

Live your life live your life
Let the love inside

Everyone should live their life to the fullest. They should release the love inside of them. It is their own life and they have the control of making the most of it.

It’s your life, it’s your life
Got to let it ride

You have all the time you want. There is no rush. Your beauty is not just on the outside but it is on the inside too. Don’t let others tell you that you’re not beautiful as if it’s not on the outside it is on the inside.

Take your time take your time
Take your sexy time
Don't lose your head lose your head
Your beauty's deep inside.
Inside you.
Don't let 'em bring you down, no!
Your beauty is inside... you.
Don't let 'em bring you down, no!
Your beautys inside you
Don’t let ‘em bring you down no
The beauty is inside you

It’s never too late to follow your dreams. You can start today.

Don’t let ‘em bring you down
Cause you start your life today
And any thought you've dreamed of

Everywhere, everywhere
Everywhere I go
Everywhere that I’ve been
The only thing I see is
Is beautiful people
Beautiful people
Beautiful people
Beautiful people

Don’t you know, don’t you know?
You’re beautiful, don’t you know?
Don’t you know, don’t you know
Beautiful, don’t you know, know, know?

Take your time, take your time,
Take your sexy time.
Don't lose your head, lose your head
Your beauty's deep inside.
Inside you.
Don't let 'em bring you down, no!
Your beauty is inside...you.
Don't let 'em bring you down, no!
Your beauty is inside you
Don't let 'em bring you down

Everywhere, everywhere
Everywhere I go
Everywhere that I’ve been
The only thing I see is
Is beautiful people
Beautiful people
Beautiful people
Beautiful people

Don’t you know, don’t you know?
You're beautiful, don’t you know?
Don’t you know, don’t you know?
Beautiful, don’t you know, know, know?

Beautiful people
Beautiful people
Beautiful people
Beautiful people

Live your life, live your life,
Let the love inside
It’s your life, it’s your life

Beautiful people

Budget

Print screen of editing

To cut to the beat in the music video our group decided to put a effect called 'Procamp' and then we added key frames on to certains beats to match it.